Rex the Dino Ugly Christmas Sweatshirt | Jacksonville

Rex has stood guard on Beach Boulevard since the 1960s, through every hurricane season, repaint, and road widening. He has watched decades of Christmases go by from Beach and Peach, and he's done waiting on Santa. This year, he has a bone to pick. The design puts Rex in a Santa hat and his own ugly Christmas sweater, holding a bone like it's evidence. Peppermints, candy canes, holly, and ornaments surround him, with "I Have a Bone to Pick" across the top and "With Old Saint Nick" in script below. Out of town, it's a funny dino sweater. In Duval, everyone knows exactly who he is.

Product highlights

•         Heavyweight 420 gsm (12.4 oz) cotton fleece, 85% cotton and 15% polyester

•         Loose, unisex fit with dropped shoulders

•         Ribbed collar, cuffs, and hem that hold their shape

•         Care: machine wash cold (30°C) on gentle, tumble dry low, don't iron over the print, no bleach or dry cleaning

•         Thick enough for the coldest week in Duval

Why it fits Jacksonville culture

•         Rex started out as part of a Goony Golf mini-golf course and stayed put after it closed, making him one of the city's best-known roadside landmarks.

•         At about 20 feet tall, he's a "you know you're from Jax when" reference for anyone who's driven Beach Boulevard.

•         The grudge-holding joke matches the brand's "sweet until crossed" attitude.

For ugly sweater parties, white elephant swaps, and anyone who gives directions by saying "turn at the dinosaur."